This is Base.

Uber’s Design Systems team approached me for help enhancing their upcoming talk at Figma Schema 2022 with a video introducing their Figma plugin, Base. The production timeline was very short, as the conference coordinators insisted on receiving video assets early. This meant that the script, storyboard, and animation all happened within 2-3 days. Though the crunched timeline limited the video’s complexity, it still proved effective in ramping up excitement in the conference attendees, and boosting the confidence of the Base team presenters. Watch the full talk on YouTube.

Music: Oliver Lukman